Serena Wilson has been in marketing for over 15 years (she’s had some pretty impressive clients!), and now heads up our digital marketing for HemingwayDesign and Vintage Festival.
Serena’s career began in the music business, first with London Records, then Way to Blue, Source Records and finally Virgin Records. Her artists have included Goldie, All Saints, Bjork, Kelis, Daft Punk, Madonna, and so many more.
Whilst consulting for the Source label, Serena founded her own marketing company, Nile-On, dedicated to online press and promotions. Source Records merged with Virgin/EMI in 2003 and Nile-On expanded further, embarking on a campaign with the Arctic Monkeys which completely revolutionised digital marketing within the music industry.