I have lost count of the number of articles about our companies, our products, our designs that have been oh so imaginatively titled "Wayne’s World" within which its not unusual for Gerardine to be referred to as Wayne’s wife. Its all symptomatic of a world (and I cant believe I am writing this in 2006) that is being far too slow to acknowledge women’s capabilities. There are plenty of facts out there that society should be ashamed of such as at current rates it will take 40 years to achieve an equal number of female directors with only 1 in 18 directors being woman.
In the last six years in the housing industry I have rarely come across women in senior decision making positions. You find the show homes and sales centres full of women (often a four two four formation of blondes, solid senior Tony Adams style centre backs to hold the backline acting as a dependable anchor and selling to the real decision and homemaker, the woman, whilst the young frisky short skirted Aaron Lennon style winger, does all the flash moves and keeps the man of the house happy).
There seems to be a “glass ceiling” in terms of women getting into senior positions in the housing industry but its time for women and men alike to take a big brick and cob it through that ceiling because the housing industry is suffering bland, unimaginative homes, with poorly conceived layouts and a dearth of community spaces.
It all seems a bit daft when its generally women who care more about homes and home environments. It may be a shared purchase but women generally make the decisions on how a family lives in its home, on the furniture, on the outside spaces, on the décor. We men may like to have a say when it comes to the family car or the lawn mower but how many men in male/ female relationships actually plan the décor, the layouts, the furnishings?
The female of the species, across the vast majority of species are the nest makers, so an argument that men are getting more in touch with their feminine side doesn’t really hold sway when it comes to delivering our homes.
Anyhow enough of this rant, must dash Wayne’s Wife MBE has just called a design meeting.